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A Practical Guide to Behavioral Research: Tools and Techniques

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A Practical Guide to Behavioral Research: Tools and Techniques - Sommer, Robert, and Sommer, Barbara
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A clear, concise guide to the tools and techniques of behavioral research, this updated second edition stresses a hands-on, multimethod approach accessible to undergraduates in many fields of study. It covers both laboratory and field experimentation and addresses questions that often confront beginners, such as how to conduct an interview, how to design a questionnaire, and how to make systematic observations of behavior. The book will give students a solid grounding in methods of observation, in experiment and survey ...

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A Practical Guide to Behavioral Research: Tools and Techniques 2001, Oxford University Press, USA, New York, NY

ISBN-13: 9780195142099

5th edition

Trade paperback

A Practical Guide to Behavioral Research: Tools and Techniques 2001, Oxford University Press, USA, New York, NY

ISBN-13: 9780195142082

5th edition

Hardcover

A Practical Guide to Behavioral Research: Tools and Techniques 1986, Oxford University Press, USA, New York, NY

ISBN-13: 9780195039771

2nd edition

Hardcover

A Practical Guide to Behavioral Research: Tools and Techniques 1986, Oxford University Press, USA, New York, NY

ISBN-13: 9780195039788

2nd edition

Trade paperback