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A New Era of Alumni Research: Improving Institutional Performance and Better Serving Alumni: New Directions for Institutional Research, Number 101

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A New Era of Alumni Research: Improving Institutional Performance and Better Serving Alumni: New Directions for Institutional Research, Number 101 - Pettit, Joseph (Editor), and Litten, Larry H (Editor)
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Alumni play a variety of roles that contribute to the health of their alma mater--recruiting students, donating money, supplying student internships and employment, attending athletic events, and much more. This volume of New Directions for Institutional Research represents a unique collaboration between higher education researchers and practitioners to explore how institutions can work with and serve alumni more effectively. Drawing from information generated by mail and telephone surveys, focus groups, and institutional ...

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A New Era of Alumni Research: Improving Institutional Performance and Better Serving Alumni: New Directions for Institutional Research, Number 101 1999, Jossey-Bass, San Francisco, CA

ISBN-13: 9780787914073

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