"Ultra-readable and illuminating [...] essential for anyone involved in the marketing field" - LoveReading This comprehensive, highly visual guide covers everything you can learn in a Marketing degree, from advertising and social media to marketing economics and the commercial law. Easy-to-digest information is presented with flow diagrams, infographics, pull-out features and glossaries breaking down marketing jargon. Profiles of successful marketing professionals are also included, such as David Ogilvy and Philip Kotler ...
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"Ultra-readable and illuminating [...] essential for anyone involved in the marketing field" - LoveReading This comprehensive, highly visual guide covers everything you can learn in a Marketing degree, from advertising and social media to marketing economics and the commercial law. Easy-to-digest information is presented with flow diagrams, infographics, pull-out features and glossaries breaking down marketing jargon. Profiles of successful marketing professionals are also included, such as David Ogilvy and Philip Kotler, as well as brand biographies to show principles in practice, from Netflix to Apple. Includes topics such as: - Management - Market research - Product development - Buyer behavior and the impact of popular culture, ethics and social responsibility - Digital marketing including social media and SEO - Retail - in all its many forms - How lockdown and the global pandemic has changed the world of marketing Whether you're a student, a marketing professional or a small business trying to expand, A Degree in a Book: Marketing is perfect for anyone wishing to know how good, effective marketing can play a part in their own business. ABOUT THE SERIES: Get the knowledge of a degree for the price of a book with Arcturus Publishing's A Degree in a Book series. Written by experts in their fields, these highly visual guides feature flow diagrams, infographics, handy timelines, information boxes, feature spreads and margin annotations, allowing readers to get to grips with complex subjects in no time.
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Add this copy of A Degree in a Book: Marketing: Everything You Need to to cart. $15.20, new condition, Sold by HPB-Blue rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2022 by Arcturus.
Add this copy of A Degree in a Book: Marketing: Everything You Need to to cart. $17.68, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 2022 by Sirius Entertainment.
Add this copy of A Degree in a Book: Marketing: Everything You Need to to cart. $19.32, new condition, Sold by GreatBookPrices rated 4.0 out of 5 stars, ships from Columbia, MD, UNITED STATES, published 2022 by Sirius Entertainment.
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New. Trade paperback (US). Glued binding. 256 p. Contains: Illustrations, color. Degree in a Book, 7. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Add this copy of A Degree in a Book: Marketing: Everything You Need to to cart. $19.33, new condition, Sold by Ambis Enterprises LLC rated 3.0 out of 5 stars, ships from Benton Harbor, MI, UNITED STATES, published 2022 by Sirius Entertainment.
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New. Brand New! Not Overstocks or Low Quality Book Club Editions! Direct From the Publisher! We're a small town bookstore that loves books and loves it's customers! Buy from US! Trade paperback (US). Glued binding. 256 p. Contains: Illustrations, color. Degree in a Book, 7.
Add this copy of A Degree in a Book: Marketing: Everything You Need to to cart. $19.77, new condition, Sold by BargainBookStores rated 3.0 out of 5 stars, ships from Grand Rapids, MI, UNITED STATES, published 2022 by Sirius Entertainment.
Add this copy of A Degree in a Book: Marketing: Everything You Need to to cart. $20.90, like new condition, Sold by GreatBookPrices rated 4.0 out of 5 stars, ships from Columbia, MD, UNITED STATES, published 2022 by Sirius Entertainment.
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Fine. Trade paperback (US). Glued binding. 256 p. Contains: Illustrations, color. Degree in a Book, 7. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Add this copy of A Degree in a Book: Marketing: Everything You Need to to cart. $20.91, very good condition, Sold by Ebooksweb rated 3.0 out of 5 stars, ships from Bensalem, PA, UNITED STATES, published 2022 by Sirius Entertainment.
