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A Cross-Cultural Theory of Voter Behavior - Cwalina, Wojciech, and Falkowski, Andrzej, and Newman, Bruce I, Dr.
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A Cross-Cultural Theory of Voter Behavior examines the facets of political marketing and its direct relationship with the voter. Using empirical testing to determine whether voter behavior in established and emerging democracies is predictable, this book suggests a ground-breaking cross-cultural model with theoretical and strategic global implications.

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A Cross-Cultural Theory of Voter Behavior 2008, Routledge, Oxford

ISBN-13: 9780789027351

Hardcover

A Cross-Cultural Theory of Voter Behavior 2007, Routledge, Oxford

ISBN-13: 9780789027368

Trade paperback