Transmedia storytelling is the technique of telling stories across multiple platforms and formats, including gaming, social networking, and other media. More than a buzzword, it's rapidly becoming the go-to marketing strategy for businesses large and small. A Creator's Guide to Transmedia Storytelling, by award-winning transmedia speaker and creator, Andrea Phillips, is the practical, strategy-rich handbook for transmedia creators/entrepreneurs and marketing professionals who are trying to build or expand transmedia ...
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Transmedia storytelling is the technique of telling stories across multiple platforms and formats, including gaming, social networking, and other media. More than a buzzword, it's rapidly becoming the go-to marketing strategy for businesses large and small. A Creator's Guide to Transmedia Storytelling, by award-winning transmedia speaker and creator, Andrea Phillips, is the practical, strategy-rich handbook for transmedia creators/entrepreneurs and marketing professionals who are trying to build or expand transmedia capabilities in established media businesses.
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Add this copy of A Creator's Guide to Transmedia Storytelling: How to to cart. $51.14, new condition, Sold by Just one more Chapter rated 5.0 out of 5 stars, ships from Miramar, FL, UNITED STATES, published 2012 by McGraw Hill.
Add this copy of A Creator's Guide to Transmedia Storytelling: How to to cart. $74.43, new condition, Sold by GridFreed rated 4.0 out of 5 stars, ships from North Las Vegas, NV, UNITED STATES, published 2012 by McGraw-Hill Education.
Add this copy of A Creator's Guide to Transmedia Storytelling: How to to cart. $98.10, new condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2012 by McGraw Hill.
