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The Consumer Society Reader
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The Global Code: How a New...
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Saving Social: The...
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Managing Brand Equity:...
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Better Safe Than Sorry: How...
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Solving Product: Reveal Gaps,...
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Marketing Outrageously Redux:...
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Bounded Rationality and...
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The Upside of Irrationality:...
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The Buzz: 50 Little Things...
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The Ms. Spent Money Guide:...
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Hispanic Marketing
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The Consumer Insights...
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The Mind Is Flat: The...
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Winning Digital Customers:...
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The Chipotle Effect: The...
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Redefining Retail: 10 Guiding...
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How Things Don't Work
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