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Brand Thinking and Other...
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Make Some Noise: The...
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Join the Brand: Building...
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Brand Hijack: Marketing...
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Conscious Marketer
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The Participation Game: How...
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Overpromise and Overdeliver:...
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Brand Failures: The Truth...
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Overpromise and Overdeliver:...
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All Consumers Are Not Created...
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Value Creation: The Power of...
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Commitment-Led Marketing: The...
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Handbook of Research on...
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Exploring the Rise of Fandom...
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Handbook of Research on the...
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Creating Brand Loyalty: The...
Richard D Czerniawski,
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Strong Brands, Strong...
Susan Fournier (Editor),
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Premium Power: The Secret of...
P Rosengarten,
C Stuermer
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Brand Valuation
Luc Paugam,
Paul André
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The Experience Effect for...
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Customize the Brand: Make It...
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Creating Superfans: How to...
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