Focusing on successful marketing campaigns and undying urban legends, this book is written for anyone who strives to craft messages that are memorable and lasting.
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Focusing on successful marketing campaigns and undying urban legends, this book is written for anyone who strives to craft messages that are memorable and lasting.
Read Less
Add this copy of Made to Stick Whay Some Ideas Survive and Others Die to cart. $14.90, like new condition, Sold by JWMah rated 3.0 out of 5 stars, ships from Seattle, WA, UNITED STATES, published 2008 by Random House.
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Fine in Fine jacket. 8vo-over 7¾"-9¾" (USA) 34th printing. No markings, Fine in unclipped Fine dust jacket. Hardcover, 322pp, index, no illus. From the jacket: Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? In Made to Stick, accomplished educators and idea collectors Chip and Dan Heath tackle head-on these vexing questions. Inside, the brothers Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. (1.7 JM LVR 201/b5.
Add this copy of Made to Stick: Why Some Ideas Survive and Others Die to cart. $1.45, poor condition, Sold by BookHolders rated 5.0 out of 5 stars, ships from Gambrills, MD, UNITED STATES, published 2007 by Random House.
Add this copy of Made to Stick: Why Some Ideas Survive and Others Die to cart. $1.46, good condition, Sold by Dream Books Co. rated 5.0 out of 5 stars, ships from Denver, CO, UNITED STATES, published 2007 by Random House.
Add this copy of Made to Stick: Why Some Ideas Survive and Others Die to cart. $1.46, Sold by Dream Books Co. rated 5.0 out of 5 stars, ships from Denver, CO, UNITED STATES, published 2007 by Random House.
Add this copy of Made to Stick: Why Some Ideas Survive and Others Die to cart. $1.64, fair condition, Sold by Orion Tech rated 5.0 out of 5 stars, ships from Arlington, TX, UNITED STATES, published 2007 by Random House.
Add this copy of Made to Stick: Why Some Ideas Survive and Others Die to cart. $1.99, very good condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Brownstown, MI, UNITED STATES, published 2007 by Random House.
Add this copy of Made to Stick: Why Some Ideas Survive and Others Die to cart. $1.99, very good condition, Sold by ThriftBooks-Baltimore rated 4.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 2007 by Random House Publishing Group.
Add this copy of Made to Stick: Why Some Ideas Survive and Others Die to cart. $1.99, good condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Brownstown, MI, UNITED STATES, published 2007 by Random House.
Add this copy of Made to Stick: Why Some Ideas Survive and Others Die to cart. $1.99, good condition, Sold by ThriftBooks-Reno rated 4.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 2007 by Random House.
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An interesting survey of what it takes to make an idea "sticky" - as in 'not easily forgotten'. A must-read for anyone who needs to persuade others - especially school teachers. The brothers Heath make it interesting and provide many real-life examples.
tiff
Oct 2, 2008
The Heath brothers give readers a paradigm (SUCCESS) of qualities that make the messages, ideas, communications, campaigns you create useful and lasting. I find their concepts easy to remember and extremely useful in day-to-day communication. They clearly drink their own cool-aid, which in this instance is a good thing! Probably the most practical idea they put forth is "the curse of knowledge." I keep it in mind whenever I'm explaining a problem or concept to others, preparing a presentation or even forming questions in my mind when I'm trying to understand someone else. What "the curse" boils down to is that most of us deliver too much expertise in our communications and we get bogged down in details. If you can skillfully cut through that (to the core, so to speak) you and your audience will end up the better for it!
Maurice
Jun 8, 2007
This book sticks
You will not forget this book which is about the many ways to get messages remembered by others. The book is well written by two brothers who are clearly educated and experienced in this topic. Topics include urban legends, creativity templates, and famous and infamous ad campaigns, The book includes a reference guide and notes that help make the information in the book memorable and usable. Clearly the writers took their own advice and people from many backgrounds should find this book intersting and valuable.
