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Pearson Etext International Business: The New Realities -- Access Card

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Pearson Etext International Business: The New Realities -- Access Card - Cavusgil, S, and Knight, Gary, and Riesenberger, John
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For courses in international business. A modern approach to international business International Business: The New Realities, 5th Edition caters to a post-millennial student audience, the most diverse and educated generation to date. The book connects to students of the technological age, facing a diverse and evolving economic environment fueled by the internet and multimedia sources. The authors understand and speak to what motivates this group, also known as Generation Z -- their reliance on technology, their ...

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Pearson Etext International Business: The New Realities -- Access Card 2019, Pearson

ISBN-13: 9780135636923

5th edition

Hardcover