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The McDonaldization of Society: Into the Digital Age

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The McDonaldization of Society: Into the Digital Age - Ritzer, George
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The book that made "McDonaldization" part of the lexicon of contemporary sociological theory, read by hundreds of thousands of students, is now in its Ninth Edition! George Ritzer's seminal work of critical sociology, The McDonaldization of Society, continues to stand as one of the pillars of modern day sociological thought. Building on the argument that that the fast food restaurant has become the model for the rationalization process today, this book links theory to contemporary life in a globalized world and resonates ...

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The McDonaldization of Society: Into the Digital Age 2021, Sage Publications, Inc, Thousand Oaks

ISBN-13: 9781544398013

10th edition

Trade paperback

The McDonaldization of Society: Into the Digital Age 2018, SAGE Publications Inc, Thousand Oaks

ISBN-13: 9781506348551

9th Revised edition

Paperback

The McDonaldization of Society: Into the Digital Age 2018, SAGE Publications Inc, Thousand Oaks

ISBN-13: 9781544327549

9th Revised edition

Paperback