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This Business of Global Music Marketing: Global Strategies for Maximizing Your Music's Popularity and Profits

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This Business of Global Music Marketing: Global Strategies for Maximizing Your Music's Popularity and Profits - Lathrop, Tad
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Worldwide tours, internet downloads, international album distribution - the global market for music is expanding with lightning speed and that means big opportunities for everyone in the music business. The main obstacle? Lack of knowledge. The world market is packed with opportunity, but it's also full of cultural, regulatory, administrative, legal, political and logistical pitfalls. A companion volume to author Tad Lathrop's top-selling This Business of[trademark] Music Marketing and Promotion, This Business of[trademark] ...

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This Business of Global Music Marketing: Global Strategies for Maximizing Your Music's Popularity and Profits 2007, Billboard Books, New York, NY

ISBN-13: 9780823077885

Hardcover