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All Business is Show Business: Strategies for Earning Standing Ovations from Your Customers

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All Business Is Show Business: Strategies for Earning Standing Ovations from Your Customers - McKain, Scott
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Scott McKain has discovered what the entertainment industry has always known--to be successful, companies must create an emotional link with their customers. This guide shows how to create an atmosphere and experience that will make clients want a repeat performance.

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All Business Is Show Business: Strategies for Earning Standing Ovations from Your Customers 2002, Thomas Nelson Publishers, Nashville, TN

ISBN-13: 9781558539747

Hardcover