Marketing Management: An Asian Perspective has been successful in offering a learning product that combines the excellent content that Kotler has done with examples and case studies from a relevant Asian viewpoint. The 5th Edition builds on the strengths of the previous editions, with an emphasis on highlighting emerging market trends to help students stay relevant in today�s fast-changing marketing environment. Marketing Management is typically taught through case studies, and is application-oriented. It is therefore ...
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Marketing Management: An Asian Perspective has been successful in offering a learning product that combines the excellent content that Kotler has done with examples and case studies from a relevant Asian viewpoint. The 5th Edition builds on the strengths of the previous editions, with an emphasis on highlighting emerging market trends to help students stay relevant in today�s fast-changing marketing environment. Marketing Management is typically taught through case studies, and is application-oriented. It is therefore important to showcase companies and brands that have been successful in their marketing strategies. An effort has been made to ensure that familiar Asian and international brands/companies are featured. This enables students relate to the analyses of these case studies and vignettes.
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Add this copy of Marketing Management: an Asian Perspective-5th Edition to cart. $18.49, good condition, Sold by JUGGERNAUTZ rated 5.0 out of 5 stars, ships from East Grand Rapids, MI, UNITED STATES, published 2008 by Pearson Education.
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Seller's Description:
Good. Used texts DO NOT include any supplemental material such as; online access codes, CDs, etc. All text is legible and may contain; markings, highlighting, worn-corners, folded pages, etc, from typical use. Orders ship same or next business day w/ free tracking. Choose Expedited shipping for fastest (2-6 business day) delivery. Satisfaction Guaranteed!
Add this copy of Marketing Management: an Asian Perspective to cart. $20.82, fair condition, Sold by Anybook rated 4.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 2009 by Prentice Hall.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. Clean from markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 1900grams, ISBN: 9789810679934.
Very good book for a Master degree. Excellent vendor service.
Keila U
Sep 9, 2010
very fast shipping and excellent book
Great service, great shipping ... I would recommend this seller.
KatieLynn12
Jun 3, 2010
In good shape, thanks!
Good shape of the book, came two days after I ordered it (it was shipped ground) and I couldn't be more pleased at the price. Great job!
scoobygirl
Oct 1, 2009
good for school
over all this book is simple to understand - not too much fancy wording :) - if your teacher picks this book you will be ok. not really a casual fun reading but you cant have everything in school books.
Suzanne40
Feb 6, 2009
A handy good resource
Marketing Management: This book by Philip Kotler describes the complex marketplace of all its facets, with many real life examples, pictures, graphs and other illustrations which helped me to understand all the relevant terms in simple easy words. I didn't have to struggle to understand what marketing management is and all about.I am looking forward to read its future editions.
