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The Challenger Sale: Taking Control of the Customer Conversation - Dixon, Matthew, and Adamson, Brent
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The need to understand what top-performing reps are doing that their average performing colleagues are not drove Matthew Dixon, Brent Adamson, and their colleagues at Corporate Executive Board to investigate the skills, behaviors, knowledge, and attitudes that matter most for high performance. And what they discovered may be the biggest shock to conventional sales wisdom in decades. Based on an exhaustive study of thousands of sales reps across multiple industries and geographies, "The Challenger Sale" argues that classic ...

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The Challenger Sale: Taking Control of the Customer Conversation 2011, Portfolio, New York, NY

ISBN-13: 9781591844358

Hardcover