'"The Venture Imperative" is strongly practical in orientation! A must-read for those serious about launching a corporate venturing unit within their own company' - Vince Barabba, General Manager, Corporate Strategy and Knowledge Development, General Motors Corporation. Innovation has become a game of corporate life or death: Produce and market successful new ideas, and a company thrives; ride competitors' coattails, and the company eventually falls by the wayside. Yet continuous innovation has traditionally been as risky ...
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'"The Venture Imperative" is strongly practical in orientation! A must-read for those serious about launching a corporate venturing unit within their own company' - Vince Barabba, General Manager, Corporate Strategy and Knowledge Development, General Motors Corporation. Innovation has become a game of corporate life or death: Produce and market successful new ideas, and a company thrives; ride competitors' coattails, and the company eventually falls by the wayside. Yet continuous innovation has traditionally been as risky and difficult as it is essential. How can corporations create an environment that has enough freedom to allow for innovation, while providing enough structure to control risk?In this groundbreaking book, Heidi Mason and Tim Rohner - leading voices in venture strategy - prove that corporate venturing is the best way to intelligently and successfully test and launch innovative corporate growth strategies. Venturing drives corporate strategy by harnessing internal and external innovation, while limiting financial risks. The process starts with the right environment: the Venture Business Office - a group that directly connects individual ventures to the parent investor and the larger venture community. Corporate venture programs have traditionally failed because they lacked a viable structure for business R&D.Drawing lessons from years of experience, Mason and Rohner unveil a new, four-step approach that will enable any business to: create a diversified portfolio of ventures to drive new growth opportunities; optimally allocate people and capital; recognize - and remedy - failing ventures at any stage; keep venture programs connected to the parent firm's strategy, and integrated with R&D, M&A and Corporate Development; measure the results; and, continuously innovate.The authors also show how to utilize the proven Bell-Mason Venture Development Framework - derived from the time-tested best practices of successful new ventures - as a guiding tool throughout the process. For executives, investors, and entrepreneurs alike, this book reveals the art-and the science-behind winning corporate venture programs. Heidi Mason is Managing Director of the Bell-Mason Group, a Silicon Valley-based venture consulting firm and a Fellow with Diamond Cluster International. Tim Rohner is a Partner with DiamondCluster International, a management consulting firm, where he is a leader in the digital strategy and corporate venturing practices.
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Add this copy of The Venture Imperative to cart. $1.23, very good condition, Sold by More Than Words rated 4.0 out of 5 stars, ships from Waltham, MA, UNITED STATES, published 2002 by Harvard Business Review Press.
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Add this copy of The Venture Imperative: a New Model for Corporate to cart. $16.99, very good condition, Sold by Brit Books rated 4.0 out of 5 stars, ships from Milton Keynes, BUCKINGHAMSHIRE, UNITED KINGDOM, published 2002 by Harvard Business School Press.
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Very good. Simply Brit – welcome to our online used book store, where affordability meets great quality. Dive into a world of captivating reads without breaking the bank. We take pride in offering a wide selection of used books, from classics to hidden gems, ensuring there's something for every literary palate. All orders are shipped within 24 hours and our lightning fast-delivery within 48 hours coupled with our prompt customer service ensures a smooth journey from ordering to delivery. Discover the joy of reading with us, your trusted source for affordable books that do not compromise on quality.
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Near Fine in Near Fine jacket. Signed by Author(s) 1st Printing. pp. 336. Signed by both authors on a book plate affixed to the free front endpaper. Not inscribed. The book and jacket are in near fine condition. First Edition, First Printing.
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