The eighth edition of Political Campaign Communication: Principles and Practices provides a clear understanding of the strategic decisions made and tactical communication practices used in contemporary political campaigns. The authors: *incorporate examples from all levels-local, statewide, and national-to illustrate the communicative choices confronted in contemporary political campaigns, *discuss all aspects of campaign communication, from buttons and yard-signs to the rapid expansion in use of social media, and *draw on ...
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The eighth edition of Political Campaign Communication: Principles and Practices provides a clear understanding of the strategic decisions made and tactical communication practices used in contemporary political campaigns. The authors: *incorporate examples from all levels-local, statewide, and national-to illustrate the communicative choices confronted in contemporary political campaigns, *discuss all aspects of campaign communication, from buttons and yard-signs to the rapid expansion in use of social media, and *draw on a wealth of communication theories to clearly explain contemporary principles and practices such as functions, stages, communicative styles, public speaking, debates, interpersonal communication, political advertising, and the use of new communication technologies. Updated to reflect practices in the 2012 presidential campaign as well as the local, state, and congressional campaigns of 2014, Political Campaign Communication continues to be a classroom favorite-an insightful, thoroughly researched, and reader-friendly text.
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New. Trade paperback (US). Glued binding. 384 p. Communication, Media, and Politics. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Add this copy of Political Campaign Communication: Principles and to cart. $48.37, like new condition, Sold by GreatBookPrices rated 4.0 out of 5 stars, ships from Columbia, MD, UNITED STATES, published 2015 by Rowman & Littlefield Publishers.
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Fine. Trade paperback (US). Glued binding. 384 p. Communication, Media, and Politics. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.