This book provides advice on how to increase profitability through improved marketing and sales management. It offers practical suggestions on how to identify prospects, initiate relationships, price the product or service, and close the sale. The book includes contributions from leading academics and consultants, including Benson P. Shapiro, Harvey B. Mackay, Rowland T. Moriarty, and Thomas V. Bonoma. Issues addressed include customer-focused marketing, managing customer relationships, the art and science of selling, ...
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This book provides advice on how to increase profitability through improved marketing and sales management. It offers practical suggestions on how to identify prospects, initiate relationships, price the product or service, and close the sale. The book includes contributions from leading academics and consultants, including Benson P. Shapiro, Harvey B. Mackay, Rowland T. Moriarty, and Thomas V. Bonoma. Issues addressed include customer-focused marketing, managing customer relationships, the art and science of selling, learning from compensation, and composition.
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Add this copy of Seeking Customers (Harvard Business Review Book) to cart. $3.24, very good condition, Sold by HPB-Emerald rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 1993 by Harvard Business Review Press.
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Add this copy of Seeking Customers: a Harvard Business Review Book to cart. $11.25, very good condition, Sold by Taos Books rated 5.0 out of 5 stars, ships from Santa Fe, NM, UNITED STATES, published 1993 by Harvard Business Review.
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Very Good in Very Good jacket. Signed by Editor Signed by Editor Clean tight unmarked copy inscribed and signed by Shapiro in black ink on title page and dated 10/95, dj NOT price-clipped, 343 pages, second printing.
Add this copy of Seeking Customers to cart. $24.42, Sold by BookDepart rated 4.0 out of 5 stars, ships from Shepherdstown, WV, UNITED STATES, published 1993 by Harvard Business Review.
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UsedVeryGood. Hardcover; light fading, light shelf wear to exterior; otherwise in very go od condition with clean text, firm binding. Dust jacket, fading and shelf w ear.
Add this copy of Seeking Customers (Harvard Business Review Book) to cart. $35.08, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 1993 by Harvard Business Review Press.
Add this copy of Seeking Customers (Harvard Business Review Book) to cart. $130.47, new condition, Sold by GridFreed rated 4.0 out of 5 stars, ships from North Las Vegas, NV, UNITED STATES, published 1993 by Harvard Business Review Press.
