Business to Business Direct Marketing is the only book that discloses how to profit from the most important weapon in the business-to-business marketer's arsenal: direct marketing.Loaded with realworld examples of how the pros consistently increase response and generate more and better leads, Business to Business Direct Marketing gives you the guidance to create and develop narketing communications that win every time. Veteran business marketer Bob Bly unlocks the secrets behind the seven key strategies and tactics of ...
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Business to Business Direct Marketing is the only book that discloses how to profit from the most important weapon in the business-to-business marketer's arsenal: direct marketing.Loaded with realworld examples of how the pros consistently increase response and generate more and better leads, Business to Business Direct Marketing gives you the guidance to create and develop narketing communications that win every time. Veteran business marketer Bob Bly unlocks the secrets behind the seven key strategies and tactics of busines-to-direct marketing. He takes the reader step-by-step through the different types of communications and media at the marketer's disposal. Bly shows you how to: Cut through the hype and get real benefits from marketing in the newer electronic media, including the World Wide Web. Increase the pulling power of every print ad. Get more inquiries and orders from every ad. Make your direct mail response rates soar. Boost response from sales brochures. Maximize orders from business catalogs. Create hard and soft offers that sell more. Profit from postcard decks. Use press releases and feature articles as direct response tools. Generate leads from speeches and seminars. Create inquiry fulfillment packages that close more sales. Easy to understand and use, Business to Business Direct Marketing is a gold mine of time-tested ideas and techniques guaranteed to produce more profitable communications with business buyers.
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Add this copy of Business-to-Business Direct Marketing: Proven Direct to cart. $5.54, very good condition, Sold by The Maryland Book Bank rated 5.0 out of 5 stars, ships from baltimore, MD, UNITED STATES, published 1998 by McGraw-Hill.
Add this copy of Business-to-Business Direct Marketing: Proven Direct to cart. $5.55, good condition, Sold by ThriftBooks-Reno rated 5.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 1998 by McGraw-Hill.
Add this copy of Business-to-Business Direct Marketing: Proven Direct to cart. $5.55, good condition, Sold by ThriftBooks-Dallas rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 1998 by McGraw-Hill.
Add this copy of Business-to-Business Direct Marketing: Proven Direct to cart. $5.99, good condition, Sold by St. Vinnie's Books rated 5.0 out of 5 stars, ships from Eugene, OR, UNITED STATES, published 1998 by McGraw-Hill.
Add this copy of Business-To-Business Direct Marketing: Proven Direct to cart. $8.95, very good condition, Sold by Delight of Life Books rated 5.0 out of 5 stars, ships from CEDAR, MI, UNITED STATES, published 1998 by McGraw-Hill.
Add this copy of Business-to-Business Direct Marketing: Proven Direct to cart. $40.99, new condition, Sold by EB-Books LLC rated 5.0 out of 5 stars, ships from Rockford, IL, UNITED STATES, published 1998 by McGraw-Hill.
Add this copy of Business-to-Business Direct Marketing: Proven Direct to cart. $77.61, new condition, Sold by GridFreed rated 5.0 out of 5 stars, ships from North Las Vegas, NV, UNITED STATES, published 1998 by McGraw-Hill.
