The First Edition of Richard Kruegers Focus Groups has become the standard introduction to a technique that is used across the social sciences and professions. This new edition retains the emphasis on applied research, the practical advice on setting up and running focus groups, and the coverage of the entire process from designing a project to reporting the results. More extensive than the original, it contains new chapters on analyzing focus group results and on collaborative approaches. It also contains additional ...
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The First Edition of Richard Kruegers Focus Groups has become the standard introduction to a technique that is used across the social sciences and professions. This new edition retains the emphasis on applied research, the practical advice on setting up and running focus groups, and the coverage of the entire process from designing a project to reporting the results. More extensive than the original, it contains new chapters on analyzing focus group results and on collaborative approaches. It also contains additional material on the uses of focus groups, questioning strategies, moderator roles, selecting participants, and focus groups with groups containing racial or cultural diversity
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Add this copy of Focus Groups: a Practical Guide for Applied Research to cart. $76.50, very good condition, Sold by ThriftBooks-Reno rated 5.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 1994 by Sage Publications, Inc.
Add this copy of Focus Groups: a Practical Guide for Applied Research to cart. $76.50, good condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Austell, GA, UNITED STATES, published 1994 by Sage Publications, Inc.
Add this copy of Focus Groups: a Practical Guide for Applied Research to cart. $127.84, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 1994 by SAGE Publications, Inc.
