Advertising and Social Change presents: guidelines for evaluating advertising; theories of social control; analyses of how advertising shapes our social expectations and transmits our ideals of social change; and a scrutiny of federal regulatory efforts. Advertising has become a major social institution -- and Berman provides a foundation for understanding its effects on our lives. This is a book to grow on and it should be in every academic library. -- Choice, May 1982
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Advertising and Social Change presents: guidelines for evaluating advertising; theories of social control; analyses of how advertising shapes our social expectations and transmits our ideals of social change; and a scrutiny of federal regulatory efforts. Advertising has become a major social institution -- and Berman provides a foundation for understanding its effects on our lives. This is a book to grow on and it should be in every academic library. -- Choice, May 1982
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Add this copy of Advertising and Social Change to cart. $9.99, very good condition, Sold by Woodrow's Books rated 5.0 out of 5 stars, ships from Canton, NY, UNITED STATES, published 1981 by Sage Publications, Inc.
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Seller's Description:
Very good. No dust jacket. Sewn binding. Cloth over boards. 154 p. Sage University Papers Series, 8. Audience: General/trade. Paperback. Crease on corner of back cover. A few lines in margins. Good shape otherwise.
