This sophisticated book utilizes a lively to-the-point writing style. Its real-world focus, with examples, ads, issues, and applications throughout, explores both the theory and practice of advertising in a way that students can easily relate. The book follows the sequence of advertisers and their clients preparing advertising and communications campaigns. In addition, this text has excellent coverage of Integrated Marketing Communications (IMC), and the most up-to-date coverage of emerging areas in the Internet and World ...
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This sophisticated book utilizes a lively to-the-point writing style. Its real-world focus, with examples, ads, issues, and applications throughout, explores both the theory and practice of advertising in a way that students can easily relate. The book follows the sequence of advertisers and their clients preparing advertising and communications campaigns. In addition, this text has excellent coverage of Integrated Marketing Communications (IMC), and the most up-to-date coverage of emerging areas in the Internet and World Wide Web.
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Add this copy of Advertising to cart. $8.38, good condition, Sold by HPB-Red rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 1997 by South-Western College Pub.
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Seller's Description:
Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!
Add this copy of Advertising to cart. $8.38, fair condition, Sold by HPB-Red rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 1997 by South-Western College Pub.
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Seller's Description:
Fair. Connecting readers with great books since 1972. Used textbooks may not include companion materials such as access codes, etc. May have condition issues including wear and notes/highlighting. We ship orders daily and Customer Service is our top priority!
Add this copy of Advertising to cart. $9.08, very good condition, Sold by Wonder Book - Member ABAA/ILAB rated 5.0 out of 5 stars, ships from Frederick, MD, UNITED STATES, published 1997 by South Western Educational Publishing.
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Very Good. Very Good condition. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included. NOT AVAILABLE FOR SHIPMENT OUTSIDE OF THE UNITED STATES.
Add this copy of Advertising to cart. $51.50, good condition, Sold by A2ZBooks rated 5.0 out of 5 stars, ships from Burgin, KY, UNITED STATES, published 1997 by South-Western College Publishing.
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Seller's Description:
Very Good Condition. The text has highlighting, the cover has light shelf wear. Quantity Available: 1. ISBN: 0538869089. ISBN/EAN: 9780538869089. Pictures of this item not already displayed here available upon request. Inventory No: 1560758238.
