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Mastering the Complex Sale: How to Compete and Win When the Stakes Are High! (2nd Revised, Updated edition)

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Mastering the Complex Sale: How to Compete and Win When the Stakes Are High! - Thull, Jeff
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Praise for Mastering the Complex Sale "Jeff Thull's process plays a key role in helping companies and their customers cross the chasm with disruptive innovations and succeed with game-changing initiatives." -Geoffrey A. Moore, author of Crossing the Chasm and Dealing with Darwin "This is the first book that lays out a solid method for selling cross-company, cross-border, even cross-culturally where you have multiple decision makers with multiple agendas. This is far more than a 'selling process'-it is a survival guide-a ...

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Mastering the Complex Sale: How to Compete and Win When the Stakes Are High! 2010, Wiley, Hoboken, NJ

ISBN-13: 9780470533116

2nd Revised, Updated edition

Hardcover

Mastering the Complex Sale: How to Compete and Win When the Stakes Are High! 2003, John Wiley & Sons, Hoboken, NJ

ISBN-13: 9780471431510

Hardcover