Branding: secrets revealed, best practices explained, pitfalls exposed! * The truth about positioning brands and developing brand meaning * The truth about brands as corporate profit drivers * The truth about advertising, pricing, segmentation, and more Simply the best thinking the truth and nothing but the truth This book reveals the 51 bite-size, easy-to-use techniques for building great brands-and keeping them great. "I recommend this punchy, provocative book that uses vivid case studies to remind us ...
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Branding: secrets revealed, best practices explained, pitfalls exposed! * The truth about positioning brands and developing brand meaning * The truth about brands as corporate profit drivers * The truth about advertising, pricing, segmentation, and more Simply the best thinking the truth and nothing but the truth This book reveals the 51 bite-size, easy-to-use techniques for building great brands-and keeping them great. "I recommend this punchy, provocative book that uses vivid case studies to remind us of 51 truths about brands." DAVID AAKER, Vice-Chairman, Prophet and Author of Building Strong Brands and Spanning Silos
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Add this copy of Truth About Creating Brands People Love, the to cart. $3.99, very good condition, Sold by Wonder Book - Member ABAA/ILAB rated 5.0 out of 5 stars, ships from Frederick, MD, UNITED STATES, published 2008 by FT Press.
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Very Good. Very Good condition. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp.
Add this copy of Truth About Creating Brands People Love, the to cart. $4.99, good condition, Sold by A_TeamBooks rated 4.0 out of 5 stars, ships from Conway, AR, UNITED STATES, published 2008 by FT Press.
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Add this copy of Truth About Creating Brands People Love, the to cart. $5.99, good condition, Sold by One Planet Books rated 5.0 out of 5 stars, ships from Columbia, MO, UNITED STATES, published 2008 by FT Press.
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Good. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing and/or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).
Add this copy of Truth About Creating Brands People Love, the to cart. $8.30, good condition, Sold by SurplusTextSeller rated 5.0 out of 5 stars, ships from Columbia, MO, UNITED STATES, published 2008 by FT Press.
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Good. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).
Add this copy of Truth About Creating Brands People Love, the to cart. $31.31, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2008 by FT Press.
Add this copy of Truth About Creating Brands People Love, the to cart. $51.44, new condition, Sold by Just one more Chapter rated 5.0 out of 5 stars, ships from Miramar, FL, UNITED STATES, published 2008 by FT Press.
Add this copy of Truth About Creating Brands People Love, the to cart. $76.43, new condition, Sold by GridFreed rated 4.0 out of 5 stars, ships from North Las Vegas, NV, UNITED STATES, published 2008 by FT Press.
Add this copy of Truth About Creating Brands People Love, the to cart. $116.29, new condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2008 by FT Press.
