Skip to main content alibris logo
Marketing for Hospitality and Tourism - Kotler, Philip, Ph.D., and Bowen, John T, and Makens, James C
Filter Results
Shipping
Item Condition
Seller Rating
Other Options
Change Currency

THE most widely used Hospitality marketing book-this four-color leader is comprehensive and innovative, managerial and practical, state-of-the-art and real-world. Building on the authors' expertise, it uses an integrative approach to discuss the major marketing decisions hospitality marketing managers face in today's global marketplace. Video cases, chapter examples and marketing highlights showcase real people and companies and demonstrate how marketing impacts every member of the hospitality team. Experiential exercises ...

loading
Marketing for Hospitality and Tourism 2020, Pearson, Upper Saddle River

ISBN-13: 9780135209844

8th edition

Hardcover

Marketing for Hospitality and Tourism 2016, Pearson, Upper Saddle River

ISBN-13: 9780134151922

7th edition

Hardcover

Marketing for Hospitality and Tourism 2013, Pearson, Upper Saddle River

ISBN-13: 9780132784023

6th edition

Hardcover

Marketing for Hospitality and Tourism 2009, Prentice Hall, Boston, MA

ISBN-13: 9780135045596

5th edition

Hardcover

Marketing for Hospitality and Tourism 2002, Prentice Hall, Upper Saddle River, NJ

ISBN-13: 9780130996114

3rd edition

Hardcover

Marketing for Hospitality and Tourism 2000, Prentice Hall, Upper Saddle River, NJ

ISBN-13: 9780133956252

Hardcover

Marketing for Hospitality and Tourism 1998, Prentice Hall, Upper Saddle River, NJ

ISBN-13: 9780130807953

2nd edition

Hardcover