NOTE: You are purchasing a standalone product; MyMarketingLab does not come packaged with this content. If you would like to purchase both the physical text and MyMarketingLab search for ISBN-10: 0134058496/ISBN-13: 9780134058498 . That package includes ISBN-10: 0133856461/ISBN-13: 9780133856460 and ISBN-10: 0133876802/ISBN-13: 9780133876802. For undergraduate and graduate courses in marketing management. The gold standard for today's marketing management student. Stay on the cutting-edge with ...
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NOTE: You are purchasing a standalone product; MyMarketingLab does not come packaged with this content. If you would like to purchase both the physical text and MyMarketingLab search for ISBN-10: 0134058496/ISBN-13: 9780134058498 . That package includes ISBN-10: 0133856461/ISBN-13: 9780133856460 and ISBN-10: 0133876802/ISBN-13: 9780133876802. For undergraduate and graduate courses in marketing management. The gold standard for today's marketing management student. Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. The world of marketing is changing everyday-and in order for students to have a competitive edge, they need a textbook that reflects the best of today's marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today's marketing theory and practice. The Fifteenth edition is fully integrated with MyMarketingLab and is updated where appropriate to provide the most comprehensive, current, and engaging marketing management text as possible. Also available with MyMarketingLab TM MyMarketingLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.
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Add this copy of Marketing Management (15th Edition) to cart. $10.99, good condition, Sold by Texts Direct rated 3.0 out of 5 stars, ships from Sandy Springs, GA, UNITED STATES, published 2015 by Pearson.
Add this copy of Marketing Management to cart. $11.59, fair condition, Sold by Goodwill Indust. of San Diego rated 5.0 out of 5 stars, ships from San Diego, CA, UNITED STATES, published 2015 by Pearson.
Add this copy of Marketing Management to cart. $11.62, fair condition, Sold by Omega Books and More rated 5.0 out of 5 stars, ships from Springdale, AR, UNITED STATES, published 2015 by Pearson.
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Seller's Description:
Fair. Some corner dings. **PLEASE READ** There is a rip on the cover of this book. Book has water/liquid damage but is still a usable copy. FAST shipping, FREE tracking, and GREAT customer service! We also offer EXPEDITED and TWO DAY shipping options on qualifying orders.
Add this copy of Marketing Management to cart. $11.64, fair condition, Sold by Goodwill Books rated 5.0 out of 5 stars, ships from Hillsboro, OR, UNITED STATES, published 2015 by Pearson.
Add this copy of Marketing Management to cart. $11.98, good condition, Sold by Book Bomber rated 4.0 out of 5 stars, ships from King of Prussia, PA, UNITED STATES, published 2015 by Pearson.
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Seller's Description:
Good. May contain highlighting, handwriting or underlining through out the book. Book may show some wear. Used books may not contain supplements such as access codes, CDs, etc. Every item ships the same or next business day with tracking number emailed to you.
Add this copy of Marketing Management, Fifteenth Edition to cart. $14.77, fair condition, Sold by BooksRun rated 4.0 out of 5 stars, ships from Philadelphia, PA, UNITED STATES, published 2015 by PH.
Add this copy of Marketing Management to cart. $15.00, fair condition, Sold by Textbook Campus rated 5.0 out of 5 stars, ships from Lexington, KY, UNITED STATES, published 2014 by Pearson.
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Seller's Description:
Good for an 'Acceptable' copy. It might have light water damage/staining, cover and/or binding issues. There could more highlighting, annotations and/or underlining than normal or just general wear, but most will feel like this book could be called either 'fair' or 'good. ' All of our books come with a 30 day, money back guarantee. Item does not include any supplemental items such as access codes, discs, etc. Order ships quickly! CS.
Add this copy of Marketing Management to cart. $16.00, very good condition, Sold by Srna rated 4.0 out of 5 stars, ships from Kirkland, WA, UNITED STATES, published 2015 by Pearson.
Add this copy of Marketing Management to cart. $18.92, good condition, Sold by Big River Books rated 5.0 out of 5 stars, ships from Powder Springs, GA, UNITED STATES, published 2015 by Pearson.
Add this copy of Marketing Management to cart. $19.39, fair condition, Sold by Goodwill rated 5.0 out of 5 stars, ships from Brooklyn Park, MN, UNITED STATES, published 2015 by Pearson.
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Seller's Description:
Fair. There is handwriting and/or underlining and or highlighting in the book Item has stickers or notes attached to cover and/or pages that have not been removed to prevent further damage Corners are bent. Cover/Case has some rubbing and edgewear. Access codes, CD's, slipcovers and other accessories may not be included.
Very good book for a Master degree. Excellent vendor service.
Keila U
Sep 9, 2010
very fast shipping and excellent book
Great service, great shipping ... I would recommend this seller.
KatieLynn12
Jun 3, 2010
In good shape, thanks!
Good shape of the book, came two days after I ordered it (it was shipped ground) and I couldn't be more pleased at the price. Great job!
scoobygirl
Oct 1, 2009
good for school
over all this book is simple to understand - not too much fancy wording :) - if your teacher picks this book you will be ok. not really a casual fun reading but you cant have everything in school books.
Suzanne40
Feb 6, 2009
A handy good resource
Marketing Management: This book by Philip Kotler describes the complex marketplace of all its facets, with many real life examples, pictures, graphs and other illustrations which helped me to understand all the relevant terms in simple easy words. I didn't have to struggle to understand what marketing management is and all about.I am looking forward to read its future editions.