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Marketing for Hospitality and Tourism - Kotler, Philip, Ph.D., and Bowen, John R, Professor, and Makens, James C
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For undergraduate/graduate-level courses in Hospitality and Tourism Marketing. THE most widely used Hospitality marketing text-comprehensive and innovative, managerial and practical, state-of-the-art and real-world. Easy-to-read and user-friendly, it provides examples and applications that illustrate the major decisions hospitality marketing managers face in their efforts to balance objectives and resources against needs and opportunities in today's global marketplace. Real-world in focus, it reflects the authors' rich ...

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Marketing for Hospitality and Tourism 2020, Pearson, Upper Saddle River

ISBN-13: 9780135209844

8th edition

Hardcover

Marketing for Hospitality and Tourism 2016, Pearson, Upper Saddle River

ISBN-13: 9780134151922

7th edition

Hardcover

Marketing for Hospitality and Tourism 2013, Pearson, Upper Saddle River

ISBN-13: 9780132784023

6th edition

Hardcover

Marketing for Hospitality and Tourism 2009, Prentice Hall, Boston, MA

ISBN-13: 9780135045596

5th edition

Hardcover

Marketing for Hospitality and Tourism 2002, Prentice Hall, Upper Saddle River, NJ

ISBN-13: 9780130996114

3rd edition

Hardcover

Marketing for Hospitality and Tourism 2000, Prentice Hall, Upper Saddle River, NJ

ISBN-13: 9780133956252

Hardcover

Marketing for Hospitality and Tourism 1998, Prentice Hall, Upper Saddle River, NJ

ISBN-13: 9780130807953

2nd edition

Hardcover