For undergraduate/graduate-level courses in Hospitality and Tourism Marketing. Comprehensive and innovative, managerial and practical, this introduction to marketing combines the highly successful approach of Kotler's acclaimed Principles of Marketing with hospitality-specific information. Easy-to-read and user-friendly, it provides examples and applications that illustrate the major decisions hospitality marketing managers face in their efforts to balance objectives and resources against needs and opportunities in today's ...
Read More
For undergraduate/graduate-level courses in Hospitality and Tourism Marketing. Comprehensive and innovative, managerial and practical, this introduction to marketing combines the highly successful approach of Kotler's acclaimed Principles of Marketing with hospitality-specific information. Easy-to-read and user-friendly, it provides examples and applications that illustrate the major decisions hospitality marketing managers face in their efforts to balance objectives and resources against needs and opportunities in today's global marketplace. Real-world in focus, it reflects the authors' rich combination of both teaching and international consulting experience in the hospitality and travel industries.
Read Less
Add this copy of Marketing for Hospitality and Tourism to cart. $4.85, good condition, Sold by ThriftBooks-Dallas rated 4.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 1998 by Prentice Hall.
Add this copy of Marketing for Hospitality and Tourism to cart. $16.51, good condition, Sold by Anybook rated 4.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 1999 by Prentice Hall.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 1700grams, ISBN: 9780130807953.
Add this copy of Marketing Hospitality and Tourism to cart. $16.79, good condition, Sold by Greener Books rated 4.0 out of 5 stars, ships from London, UNITED KINGDOM, published 1998 by Prentice Hall.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Good. Wear & Tear to cover **SHIPPED FROM UK** We believe you will be completely satisfied with our quick and reliable service. All orders are dispatched as swiftly as possible! Buy with confidence! Greener Books.
Add this copy of Marketing for Hospitality and Tourism to cart. $18.90, very good condition, Sold by MYBOOKSNME rated 3.0 out of 5 stars, ships from MIAMI GARDENS, FL, UNITED STATES, published 1998 by Prentice Hall.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Very good in good dust jacket. Sewn binding. Paper over boards. 800 p. Contains: Illustrations. Audience: General/trade. OfficeS1R1 (Media mail takes 5-14 days) this book is in Very Good Condition. CDs are (N/A): Special note (Used book). I checks each pages. This book has Approximate (0) pages contains Notes or Answers, Highlight, Under-lines. This Soft cover book stem bidding, front/back: is (wrinkle, creases, and damaged). All Ex library s Book contains (marker s mark, library s logo and Jacket cover may be cutting). Jacket cover is (N/A) Return it, If its not in better condition I described it. This is great you have read the condition of this item before you make your purchase. Thank you
