Value-Added, Every Time. Grewal's value-based approach emphasizes that even the best products and services will go unsold if marketers cannot communicate their value. M: Marketing is the most concise, impactful approach to Principles of Marketing on the market, with tightly integrated topics that explore both marketing fundamentals and new influencers, all in an engaging format that allows for easy classroom and assignment management. A robust suite of instructor resources and regularly updated Grewal/Levy author blog ...
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Value-Added, Every Time. Grewal's value-based approach emphasizes that even the best products and services will go unsold if marketers cannot communicate their value. M: Marketing is the most concise, impactful approach to Principles of Marketing on the market, with tightly integrated topics that explore both marketing fundamentals and new influencers, all in an engaging format that allows for easy classroom and assignment management. A robust suite of instructor resources and regularly updated Grewal/Levy author blog provide a steady stream of current, fresh ideas for the classroom. Grewal/Levy's M: Marketing 5th edition is available through McGraw-Hill Connect???, a subscription-based learning service accessible online through personal computer or tablet. A subscription to Connect includes the following: * SmartBook??? - an adaptive digital version of the course textbook that personalizes the reading experience based on how well students are learning the content. * Access to homework assignments, quizzes, syllabus, notes, reminders, and other important files for the course. Auto-graded assignments in Connect Marketing include iSeeIt! concept animations, video cases, and other application exercises that challenge students to apply concepts and examine how firms analyze, create, deliver, communicate, and capture value. Contact your Learning Technology Representative for a complete list of assignments by chapter and learning outcome. * Progress dashboards that quickly show students how they are performing on assignments, with tips for improvement. * The option to purchase (for a small fee) a print version of the book. This binder-ready, loose-leaf version includes free shipping. Complete system requirements to use Connect can be found here.
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Add this copy of M: Marketing to cart. $2.12, good condition, Sold by BookHolders rated 5.0 out of 5 stars, ships from Gambrills, MD, UNITED STATES, published 2011 by McGraw Hill Higher Education.
Add this copy of M Marketing to cart. $3.98, good condition, Sold by ThriftBooks-Dallas rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2011 by McGraw-Hill.
Add this copy of M Marketing to cart. $4.36, very good condition, Sold by The Book Cellar rated 4.0 out of 5 stars, ships from Nashua, NH, UNITED STATES, published 2011 by McGraw-Hill.
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Very Good. Size: 8x0x12; Has moderate shelf and/or corner wear. Great used condition. Does not include Online ResourceOver 1, 000, 000 satisfied customers since 1997! Choose expedited shipping (if available) for much faster delivery. Delivery confirmation on all US orders.
Add this copy of M Marketing to cart. $5.00, good condition, Sold by HPB-Red rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2011 by McGraw-Hill.
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Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!
Add this copy of M Marketing to cart. $29.02, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2011 by McGraw-Hill.
Add this copy of Marketing 2nd Edition to cart. $31.00, good condition, Sold by A2ZBooks rated 4.0 out of 5 stars, ships from Burgin, KY, UNITED STATES, published 2011 by McGraw Hill.
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Good Condition. Text appears to be clean. Book does have some minor water damage. Creases in cover and corner bumps. Spine is in very good condition. Multiple copies available this title. Quantity Available: 2. Shipped Weight: Under 1 kilo. Category: Education; ISBN: 007340487X. ISBN/EAN: 9780073404875. Pictures of this item not already displayed here available upon request. Inventory No: 1561036861.
Add this copy of Marketing 2nd Edition to cart. $32.00, very good condition, Sold by A2ZBooks rated 4.0 out of 5 stars, ships from Burgin, KY, UNITED STATES, published 2011 by McGraw Hill.
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Very Good Condition. Text appears to be clean. Cover has some wear. Spine is in very good condition. NO ACCESS. Multiple copies available this title. Quantity Available: 4. Shipped Weight: Under 1 kilo. Category: Education; ISBN: 007340487X. ISBN/EAN: 9780073404875. Pictures of this item not already displayed here available upon request. Inventory No: 1561031934.
Add this copy of Marketing 2nd Edition to cart. $33.65, good condition, Sold by A2ZBooks rated 4.0 out of 5 stars, ships from Burgin, KY, UNITED STATES, published 2011 by McGraw Hill.
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Seller's Description:
Good Condition. Text appears to be clean. Creases in cover and corner bumps. Spine is in very good condition. Quantity Available: 1. Shipped Weight: Under 1 kilo. Category: Education; ISBN: 007340487X. ISBN/EAN: 9780073404875. Pictures of this item not already displayed here available upon request. Inventory No: 1561051398.
