This time, the Rieses shift their focus to the complicated relationship between marketing and management. Pulling away the 'velvet curtain' that divides the two, they reveal not only the struggle that is endemic in corporations across the world, but how it harms companies' bottom lines, and why, in particular, management needs to understand how to think like marketing - and vice versa. At the heart of this strife lies management's perception that their decisions are based on sound business practice and research while ...
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This time, the Rieses shift their focus to the complicated relationship between marketing and management. Pulling away the 'velvet curtain' that divides the two, they reveal not only the struggle that is endemic in corporations across the world, but how it harms companies' bottom lines, and why, in particular, management needs to understand how to think like marketing - and vice versa. At the heart of this strife lies management's perception that their decisions are based on sound business practice and research while marketing decisions are simply based on common sense. This leads to fundamentally different approaches to creating brands and products - namely that management overvalues cost-cutting and 'creating a better product' when they should really be worrying about better branding. Some of their observations, culled from years on the front lines include: management deals in reality; marketing deals in perception; management thinks brand first; marketing thinks category first; management wants to build better products; marketing wants to build different products; management wants a full line; marketing wants a narrow line; management targets the center of the market; and, marketing targets the ends.
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Add this copy of War in the Boardroom: Why Left-Brain Management and to cart. $1.55, good condition, Sold by Idaho Youth Ranch Books rated 5.0 out of 5 stars, ships from Boise, ID, UNITED STATES, published 2009 by Harper Business.
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Good. A copy that has been read, but remains in clean condition. All pages are intact, and the cover is intact (including dust cover, if applicable). The spine may show signs of wear. Pages can include limited notes and highlighting, and the copy can include "From the library of" labels or limited small stickers. Book may have a remainder mark or be a price cutter. EX-LIBRARY COPY.
Add this copy of War in the Boardroom: Why Left-Brain Management and to cart. $3.04, very good condition, Sold by ThriftBooks-Reno rated 5.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 2009 by Harper Business.
Add this copy of War in the Boardroom: Why Left-Brain Management and to cart. $3.04, very good condition, Sold by ThriftBooks-Dallas rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2009 by Harper Business.
Add this copy of War in the Boardroom: Why Left-Brain Management and to cart. $3.04, good condition, Sold by ThriftBooks-Reno rated 5.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 2009 by Harper Business.
Add this copy of War in the Boardroom: Why Left-Brain Management and to cart. $3.04, very good condition, Sold by ThriftBooks-Baltimore rated 4.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 2009 by Harper Business.
Add this copy of War in the Boardroom: Why Left-Brain Management and to cart. $3.04, good condition, Sold by ThriftBooks-Baltimore rated 4.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 2009 by Harper Business.
Add this copy of War in the Boardroom: Why Left-Brain Management and to cart. $34.56, new condition, Sold by Orange World rated 4.0 out of 5 stars, ships from mundelein, IL, UNITED STATES, published 2009 by Harper Business.
Add this copy of War in the Boardroom: Why Left-Brain Management and to cart. $72.38, new condition, Sold by GridFreed rated 5.0 out of 5 stars, ships from North Las Vegas, NV, UNITED STATES, published 2009 by Harper Business.
