Merging current practices with theory, this introduction to marketing adopts a lively, easy-to-read style. The text clearly portrays the state-of-the-art and captures the fast-paced nature of the field. It provides comprehensive coverage of all major marketing topics, and the text is accompanied by a supplements package, produced by the authors, which includes computer exercises, videos, video manual, detailed lecture notes, and a test bank.
Read More
Merging current practices with theory, this introduction to marketing adopts a lively, easy-to-read style. The text clearly portrays the state-of-the-art and captures the fast-paced nature of the field. It provides comprehensive coverage of all major marketing topics, and the text is accompanied by a supplements package, produced by the authors, which includes computer exercises, videos, video manual, detailed lecture notes, and a test bank.
Read Less
Add this copy of Marketing, 2nd to cart. $5.00, very good condition, Sold by A2ZBooks rated 4.0 out of 5 stars, ships from Burgin, KY, UNITED STATES, published 1985 by Macmillan.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Very Good Condition. Used book, very good condition, all pages clean. Quantity Available: 1. ISBN: 0023347007. ISBN/EAN: 9780023347009. Pictures of this item not already displayed here available upon request. Inventory No: ABE419257406.
Add this copy of Marketing to cart. $12.00, good condition, Sold by Top Notch Books rated 5.0 out of 5 stars, ships from Tolar, TX, UNITED STATES, published 1985 by Macmillan Publishing Company.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Good. No Jacket. 4to-over 9¾"-12" tall. Uses many period advertising in both color and b&w as examples: i.e. Kentucky Fried Chicken; Wendy's-Where's the Beef? ; E.T. chewable vitamins by Squibb; E.F. Hutton and more. Boards are scuffed with light edgewear, bookstore sticker on front board. Text highlighting and notations in text. All pages secure in binding.
Add this copy of Marketing to cart. $251.34, good condition, Sold by BookHolders rated 5.0 out of 5 stars, ships from Gambrills, MD, UNITED STATES, published 1985 by Macmillan Library Reference.
