Tracy Suter

Tracy A. Suter is Department Chair, Department of Marketing and Management, at the University of Central Arkansas. He received his Ph.D. from the University of Arkansas. He served as a faculty member in the Department of Marketing and School of Entrepreneurship at Oklahoma State University, among other institutions. Dr. Suter teaches a wide range of courses emphasizing marketing research and business-focused creativity and innovation. Each semester, undergraduate marketing research students...See more

Tracy A. Suter is Department Chair, Department of Marketing and Management, at the University of Central Arkansas. He received his Ph.D. from the University of Arkansas. He served as a faculty member in the Department of Marketing and School of Entrepreneurship at Oklahoma State University, among other institutions. Dr. Suter teaches a wide range of courses emphasizing marketing research and business-focused creativity and innovation. Each semester, undergraduate marketing research students complete real-world research projects for area for-profit and not-for-profit firms under his guidance. Completed service-learning projects now number in the hundreds. Dr. Suter's research interests include public policy, the use of innovative technologies in marketing and entrepreneurship and consumer-to-consumer communities. He has published in journals such as the Journal of Business Research, Journal of Public Policy & Marketing and Journal of Retailing, among many others. He also served on several academic journal editorial review boards and is a frequent reviewer for other journals and conferences. Dr. Suter has held endowed chairs in honor of David and Leslie Lawson and Daniel White Jordan during his time in Oklahoma. He has received numerous awards for both research and teaching activities, including the University of Arkansas Award for Excellence in Teaching, the Sherwin-Williams Distinguished Teaching Competition Award given by the Society for Marketing Advances and the Kenneth D. and Leitner Greiner Outstanding Teaching, Regents Distinguished Teaching, and President's Outstanding Faculty Awards, all at Oklahoma State University. Dr. Suter is frequently asked to speak to doctoral students and other academic groups about teaching excellence. See less