Marc Steinberg

Marc Steinberg is associate professor of film studies at Concordia University, Montreal. He is author of Anime's Media Mix: Franchising Toys and Characters in Japan (Minnesota, 2012) and its Japanese expanded version and translation Why is Japan a "Media Mixing Nation"? ( Naze Nihon wa "media mikkusu suru kuni" nano ka ). He is also coeditor of Media Theory in Japan .

Marc Steinberg is associate professor of film studies at Concordia University, Montreal. He is author of Anime's Media Mix: Franchising Toys and Characters in Japan (Minnesota, 2012) and its Japanese expanded version and translation Why is Japan a "Media Mixing Nation"? ( Naze Nihon wa "media mikkusu suru kuni" nano ka ). He is also coeditor of Media Theory in Japan . See less