Katrina Pritchard

Katrina Pritchard is a Professor in the School of Management, Swansea University where she is Deputy Dean and the School's Director of Learning and Teaching. She has published journal articles and book chapters on aspects of qualitative methods, including in The SAGE Handbook of Qualitative Business and Management Research Methods and Symon and Cassell's (2012) Qualitative Organizational Research: Core methods and current challenges . Katrina's methodological interests extend from traditional...See more

Katrina Pritchard is a Professor in the School of Management, Swansea University where she is Deputy Dean and the School's Director of Learning and Teaching. She has published journal articles and book chapters on aspects of qualitative methods, including in The SAGE Handbook of Qualitative Business and Management Research Methods and Symon and Cassell's (2012) Qualitative Organizational Research: Core methods and current challenges . Katrina's methodological interests extend from traditional to creative qualitative methods, including visual and object-based in addition to digital methods. She researches a range of topics related to issues of identity at work. See less