Col. John Caldwell
John Caldwell is an established content design strategist in the field of software design, including software-as-a-service and marketing. Among his many accomplishments, he has helped teams at top companies craft and govern winning strategies for voice and tone across multiple products and platforms. As the lead for content strategy at Intuit, he created and implemented a bold new strategy for voice that changed the game for TurboTax. John is a writing and innovation coach with more than 20...See more
John Caldwell is an established content design strategist in the field of software design, including software-as-a-service and marketing. Among his many accomplishments, he has helped teams at top companies craft and govern winning strategies for voice and tone across multiple products and platforms. As the lead for content strategy at Intuit, he created and implemented a bold new strategy for voice that changed the game for TurboTax. John is a writing and innovation coach with more than 20 years of experience. In addition to user experience and content design, he has worked in magazine and broadcast journalism and continues to write on a wide array of topics, from tech to travel. See less
Col. John Caldwell's Featured Books
Col. John Caldwell book reviews
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Desperate Voyage
by Brent R, Apr 3, 2015
So So book. John Caldwell was woefully unprepared for the voyage. He is very lucky to have survived. Read More
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Desperate Voyage
Adventure and love
Desperate Voyage kept me involved in the story line from beginning to end. In fact if John didn't hurry up and either become shipwrecked or rescued I don't know what I would do! Johns adventure began ... Read More