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A W Reed

Alexander Wyclif Reed, also known as Clif Reed and A. W. Reed, (7 March 1908 - 19 October 1979) was a prolific New Zealand publisher and author. With his uncle Alfred he established the publishing firm A. H. & A. W. Reed. As an author he was known most commonly as A. W. Reed. Reed wrote many books on topics such as myths, language and place names of both M ori and Australian Aboriginal cultures.