While many leaders of companies recognize the threat from digital--and the potential opportunity--they lack a common language or a compelling framework to help them assess it and, more importantly, to direct them. They don't know how to think about their digital business model. In this book, Peter Weill and Stephanie Woerner provide tools, self-assessments, motivating examples, and financial analyses of where profits may be made.
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While many leaders of companies recognize the threat from digital--and the potential opportunity--they lack a common language or a compelling framework to help them assess it and, more importantly, to direct them. They don't know how to think about their digital business model. In this book, Peter Weill and Stephanie Woerner provide tools, self-assessments, motivating examples, and financial analyses of where profits may be made.
Read Less
