Skip to main content alibris logo

Value Proposition Design: How to Create Products and Services Customers Want

by , ,

Write The First Customer Review
Value Proposition Design: How to Create Products and Services Customers Want - Osterwalder, Alexander, and Pigneur, Yves, and Bernarda, Gregory
Filter Results
Shipping
Item Condition
Seller Rating
Other Options
Change Currency

The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won't work. You'll learn the simple but comprehensive process of designing and testing value propositions, taking the guesswork out of creating products and services that perfectly match customers' needs and desires. Practical exercises, illustrations and tools help you immediately improve your product, service, or new business idea. In addition the book gives you exclusive access to an ...

loading
Value Proposition Design: How to Create Products and Services Customers Want 2014, Wiley

ISBN-13: 9781118968055

Trade paperback