Value-Based Marketing for Bottom-Line Success

Offers a 5-step model and critical tools useful for creating and managing a value delivery marketing strategy. This title offers a value creation and delivery process which helps a company to compete profitably in its marketplace by identifying the value expectations of target customers, and selecting the values on which it wants to compete. Read More

Offers a 5-step model and critical tools useful for creating and managing a value delivery marketing strategy. This title offers a value creation and delivery process which helps a company to compete profitably in its marketplace by identifying the value expectations of target customers, and selecting the values on which it wants to compete. Read Less

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  	This is a digital edition of this title. Buy eBook Lifetime Access: $39.56 Title: Value-Based Marketing for Bottom-Line Success by J. Nicholas Debonis; Eric Balinski; Phil Allen Publisher: McGraw-Hill Professional Print ISBN: 9780071396561, 007139656X eText ISBN: 9780071416825 Edition: 2002 1st edition Format: PDF eBook	$39.56 Buy eBook This is a digital eBook Nothing will be shipped to you Works with web browsers and the VitalSource app on all Windows, Mac, Chromebook, Kindle Fire, iOS, and Android devices Most eBooks are returnable within 14 days of purchase Questions? See our eBook FAQ