There are more people over 50 than ever before, with numbers likely to continue to rise. They are wealthier, healthier and happier than our old stereotypical images lead us to believe, yet this segment of the market is under-researched. In Understanding the Older Consumer, Barrie Gunter provides a detailed examination of the demographic, behavioural and psychological profiles of this group. He shows that without the responsibilities of loans and child raising and with better financial provision than in previous years, the ...
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There are more people over 50 than ever before, with numbers likely to continue to rise. They are wealthier, healthier and happier than our old stereotypical images lead us to believe, yet this segment of the market is under-researched. In Understanding the Older Consumer, Barrie Gunter provides a detailed examination of the demographic, behavioural and psychological profiles of this group. He shows that without the responsibilities of loans and child raising and with better financial provision than in previous years, the over-50s represent a powerful spending force. In order to reach this group, marketers need to know how best to target advertising and respond to the changes that have occurred. Understanding the Older Consumer provides a wealth of information on older people's lifestyles and leisure, their interest in the mass media, their perceptions of advertising and their shopping preferences that will be invaluable to students of marketing, media and social psychology.
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Add this copy of Understanding the Older Consumer: the Grey Market to cart. $8.70, good condition, Sold by TranceWorks rated 3.0 out of 5 stars, ships from Long Beach, CA, UNITED STATES, published 1998 by Routledge.
Add this copy of Understanding the Older Consumer: the Grey Market to cart. $16.24, good condition, Sold by Harry Righton rated 4.0 out of 5 stars, ships from Worcs, UNITED KINGDOM, published 2006 by Routledge.
Add this copy of Understanding the Older Consumer: the Grey Market to cart. $19.45, good condition, Sold by Anybook rated 4.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 1998 by Routledge.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 400grams, ISBN: 9780415186445.
Add this copy of Understanding the Older Consumer: the Grey Market to cart. $22.30, like new condition, Sold by Marlowes Books rated 2.0 out of 5 stars, ships from Ferny Hills, Brisbane, QLD, AUSTRALIA, published 1998 by Routledge.
Add this copy of Understanding the Older Consumer (International Series to cart. $29.02, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Hialeah, FL, UNITED STATES, published 1998 by Routledge.
Add this copy of Understanding the Older Consumer: the Grey Market to cart. $39.65, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Hialeah, FL, UNITED STATES, published 1998 by Routledge.
Add this copy of Understanding the Older Consumer: The Grey Market to cart. $55.41, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 1998 by Routledge.
