A practical and useful resource for valuing trademarks. This book discusses issues surrounding valuation of counterfeits and the economic effects of trademark counterfeiting. It considers methods to determine the real value of your trademark and exploit its potential. It offers case studies that illustrate how to apply valuation methods.
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A practical and useful resource for valuing trademarks. This book discusses issues surrounding valuation of counterfeits and the economic effects of trademark counterfeiting. It considers methods to determine the real value of your trademark and exploit its potential. It offers case studies that illustrate how to apply valuation methods.
Read Less
Add this copy of Trademark Valuation: A Tool for Brand Management to cart. $75.00, new condition, Sold by GreatBookPrices rated 4.0 out of 5 stars, ships from Columbia, MD, UNITED STATES, published 2014 by John Wiley & Sons Inc.
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Add this copy of Trademark Valuation, Second Edition - A Tool for Brand to cart. $75.01, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 2014 by John Wiley & Sons Inc.
Add this copy of Trademark Valuation: A Tool for Brand Management to cart. $95.27, new condition, Sold by Booksplease rated 3.0 out of 5 stars, ships from Southport, MERSEYSIDE, UNITED KINGDOM, published 2014 by John Wiley & Sons Inc.
Add this copy of Trademark Valuation to cart. $109.00, new condition, Sold by Russell Books rated 4.0 out of 5 stars, ships from Victoria, BC, CANADA, published 2014 by John Wiley & Sons Inc.
