Generation Y is a phenomenon identified by social scientists and social commentators, referring to the current generation of young people and their modes of behavior, values and attitudes which are distinct from those of previous generations. This book looks at Generation Y in a tourism context. It investigates trends and behavior, for example looking at particular types of travel that Generation Y take part in, and tourism marketing aimed specifically at them. This work aims to define and examine the current and future ...
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Generation Y is a phenomenon identified by social scientists and social commentators, referring to the current generation of young people and their modes of behavior, values and attitudes which are distinct from those of previous generations. This book looks at Generation Y in a tourism context. It investigates trends and behavior, for example looking at particular types of travel that Generation Y take part in, and tourism marketing aimed specifically at them. This work aims to define and examine the current and future generation of tourism workers and consumers.
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Add this copy of Tourism and Generation Y to cart. $54.48, new condition, Sold by discount_scientific_books rated 5.0 out of 5 stars, ships from Sterling Heights, MI, UNITED STATES, published 2010 by Cabi.
Add this copy of Tourism and Generation Y to cart. $184.65, new condition, Sold by GreatBookPrices rated 4.0 out of 5 stars, ships from Columbia, MD, UNITED STATES, published 2010 by Cabi.
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