An invaluable guide to planning and producing a complete marketing campaign for selling music to the listening public, this book arms readers with key strategies and tools to ensure that a musical recording reaches its full sales potential. 20 illustrations.
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An invaluable guide to planning and producing a complete marketing campaign for selling music to the listening public, this book arms readers with key strategies and tools to ensure that a musical recording reaches its full sales potential. 20 illustrations.
Read Less
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Seller's Description:
Good. All pages and cover are intact. Possible slightly loose binding, minor highlighting and marginalia, cocked spine or torn dust jacket. Maybe an ex-library copy and not include the accompanying CDs, access codes or other supplemental materials.
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Seller's Description:
Good. All pages and cover are intact. Possible slightly loose binding, minor highlighting and marginalia, cocked spine or torn dust jacket. Maybe an ex-library copy and not include the accompanying CDs, access codes or other supplemental materials.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Good. All pages and cover are intact. Possible slightly loose binding, minor highlighting and marginalia, cocked spine or torn dust jacket. Maybe an ex-library copy and not include the accompanying CDs, access codes or other supplemental materials.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Good. Pages are clean with normal wear. May have limited markings &/or highlighting within pages &/or cover. Includes dustjacket, if applicable. May have some wear & creases on the cover. The spine may also have minor wear. Does not come with CD/DVD, if applicable. Access code has been used, if applicable. Does not come with any supplementary materials. Fast Shipping-Safe and Secure Packaging!
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Seller's Description:
The item shows wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact (including the dust cover, if applicable). Spine may show signs of wear. Pages may include limited notes and highlighting. May NOT include discs, access code or other supplemental materials.
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Seller's Description:
Good. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing and/or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).
If a client walks into the marketing department of a music label and tells a panel that his work ?embodies creative expression unencumbered by commercial considerations,? some might begin to worry (Lathrop 28). However, after understanding This Business of Music Marketing and Promotion, one should be amply prepared. Tad Lathrop?s text examines marketing and promotion in all aspects of the music industry and goes over the entire process of getting music to the public. Lathrop begins by exploring the current music marketplace and how current marketing campaigns are conducted. He goes on to discuss specifics of the marketing and promotion process on all aspects of the industry, such as packaging and pricing, distribution, and live performing. The text also presents discussions with active industry professionals to provide an insider?s take on the process of marketing music. This informational how-to text offers practical information for anyone currently or prospectively attempting to sell music to the public. With its strengths and weaknesses, I can apply Lathrop?s text to my area of study and recommend it as an important work in the field of music marketing. - OSU Comp Student 2008
followtheheard
Jul 19, 2007
good info easy read
the book has a lot of information that can help any artist begin making marketing plans and its not written in a text book format so its an easy read my only problem with it is its a little outdated, although most of the information is still applicable
