How can great companies do everything right--identify real customer needs, deliver excellent innovations, beat their competitors to market--and still fail? The truth is that many companies fail because they focus too intensely on their own innovations, while neglecting the ecosystems on which their success depends. In our increasingly interdependent world, winning requires more than just delivering on your own promises. It means ensuring that a host of partners--some visible, some hidden--deliver on their promises, too. ...
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How can great companies do everything right--identify real customer needs, deliver excellent innovations, beat their competitors to market--and still fail? The truth is that many companies fail because they focus too intensely on their own innovations, while neglecting the ecosystems on which their success depends. In our increasingly interdependent world, winning requires more than just delivering on your own promises. It means ensuring that a host of partners--some visible, some hidden--deliver on their promises, too. Ron Adner draws on over a decade of research and field testing to reveal the hidden structure of success, from Michelin's failed run-flat tires to Apple's path to market dominance. The Wide Lens offers a powerful new set of frameworks and tools that will multiply your odds of innovation success.
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Add this copy of The Wide Lens: What Successful Innovators See That to cart. $1.97, good condition, Sold by Your Online Bookstore rated 5.0 out of 5 stars, ships from Houston, TX, UNITED STATES, published 2013 by Portfolio.
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Very good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!