This thesis looks at the print magazine industry as a whole. It seeks to determine whether or not magazines are charging enough for their content. It also looks at the impact of income on a consumer's decision to buy a magazine. It seeks to find out whether the market for magazine advertising is a competitive market, and studies the responsiveness of magazines to a change in ad rates. Along the way, some attention will be paid to properly setting up the measurement of relative elasticities. Specifically, whether or not the ...
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This thesis looks at the print magazine industry as a whole. It seeks to determine whether or not magazines are charging enough for their content. It also looks at the impact of income on a consumer's decision to buy a magazine. It seeks to find out whether the market for magazine advertising is a competitive market, and studies the responsiveness of magazines to a change in ad rates. Along the way, some attention will be paid to properly setting up the measurement of relative elasticities. Specifically, whether or not the own-price elasticity of demand or the income elasticity of demand can be measured for any free form of media. Also, some comments will be made about the independent variables needed in the regression model to measure the income elasticity of a free good and whether or not those variables are easily measurable.
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Add this copy of The Theory Behind Magazine Business Decisions to cart. $20.13, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 2010 by Independently Published.
Add this copy of The Theory Behind Magazine Business Decisions to cart. $47.02, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2010 by Independently published.
