The case studies of Joe Namath, Dennis Rodman and Barry Bonds show how this phenomenon has become visible from the 1960s onwards because of profound changes within the media and sports. These athletes undermined the original sports-hero ideology and still became successful and popular on and off the field - also in a commercial fashion.
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The case studies of Joe Namath, Dennis Rodman and Barry Bonds show how this phenomenon has become visible from the 1960s onwards because of profound changes within the media and sports. These athletes undermined the original sports-hero ideology and still became successful and popular on and off the field - also in a commercial fashion.
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Add this copy of The Popular Anti-Icon in American Sports to cart. $95.33, new condition, Sold by Ria Christie Books rated 5.0 out of 5 stars, ships from Uxbridge, MIDDLESEX, UNITED KINGDOM, published 2018 by Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften.
Edition:
2018, Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften
Add this copy of The Popular Anti-Icon in American Sports to cart. $111.07, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 2018 by Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften.
Edition:
2018, Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften
Add this copy of The Popular Anti-Icon in American Sports to cart. $111.78, new condition, Sold by Ria Christie Books rated 5.0 out of 5 stars, ships from Uxbridge, MIDDLESEX, UNITED KINGDOM, published 2018 by Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften.
Edition:
2018, Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften
