The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, Ai, Live Video, and Newsjacking to Reach Buyers Directly

"In the digital age, marketing tactics seem to change on a day-to-day basis. As the ways we communicate continue to evolve, keeping pace with the latest trends in social media, the newest online videos, the latest mobile apps, and all the other high-tech influences can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The eighth edition of The New Rules of Marketing & PR provides everything you need to speak directly to your audience, make a strong personal ... Read More

"In the digital age, marketing tactics seem to change on a day-to-day basis. As the ways we communicate continue to evolve, keeping pace with the latest trends in social media, the newest online videos, the latest mobile apps, and all the other high-tech influences can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The eighth edition of The New Rules of Marketing & PR provides everything you need to speak directly to your audience, make a strong personal connection, and generate the best kind of attention for your business"-- Read Less

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  	This is a digital edition of this title. Buy eBook Lifetime Access: $17.00 Title: The New Rules of Marketing and Pr by David Meerman Scott Publisher: Wiley Professional Development (P&T) Print ISBN: 9781119854289, 1119854288 eText ISBN: 9781119854296 Edition: 2022 8th edition Format: EPUB eBook	$17.00 Buy eBook This is a digital eBook Nothing will be shipped to you Works with web browsers and the VitalSource app on all Windows, Mac, Chromebook, Kindle Fire, iOS, and Android devices Most eBooks are returnable within 14 days of purchase Questions? See our eBook FAQ