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The Media of Mass Communication, Updated Online Edition

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The Media of Mass Communication, Updated Online Edition - Anspaugh, David J, Professor
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Designed for courses in introduction to mass communication, introduction to mass media, and media and society. In this updated online edition, John Vivian provides a cost-effective and accessible version of the original text, taking the phrase using the media to teach the media literally, with an extensive PIN-coded web site. While the printed book is the core content, the web site provides the energy and excitement of the media. There is up-to-date coverage of industries and issues, along with a thoughtful recounting of ...

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The Media of Mass Communication, Updated Online Edition 2000, Allyn & Bacon, Boston, MA

ISBN-13: 9780205322619

Updated Online edition

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