"After years of researching how the world's best companies develop, test, and scale new business models, the authors have produced their definitive work, [which] explains what every organization can learn from [these] business models ... The book explains how companies such as Amazon, IKEA, Airbnb, Microsoft, and Logitech have been able to create immensely successful businesses and disrupt entire industries. At the core of these successes are not just great products and services, but profitable, innovative business models- ...
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"After years of researching how the world's best companies develop, test, and scale new business models, the authors have produced their definitive work, [which] explains what every organization can learn from [these] business models ... The book explains how companies such as Amazon, IKEA, Airbnb, Microsoft, and Logitech have been able to create immensely successful businesses and disrupt entire industries. At the core of these successes are not just great products and services, but profitable, innovative business models--and the ability to improve existing business models while consistently launching new ones"--
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