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The Cult of the Customer

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The Cult of the Customer - Hyken, Shep
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In today's competitive business climate, you can't just satisfy your customers. You have to be better than that, giving them experiences that they won't forget. Author Shep Hyken has spent twenty-five years studying great companies and the evangelists they create. In The Cult of the Customer , Hyken shows how to design a strategy that leads both customers and employees through five distinct cultural phases - from "uncertainty" to "amazement." By presenting dozens of case studies that show how great companies made this ...

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The Cult of the Customer 2009, Wiley, Hoboken, NJ

ISBN-13: 9780470404829

Hardcover