The reactionary Comicsgate campaign against alleged "forced" diversity in superhero comics revealed the extent to which comics have become a key battleground in America's Culture Wars. In the first in-depth scholarly study of Marvel Comics' most recent engagement with progressive politics, Superhero Culture Wars explores how the drive towards greater diversity among its characters and creators has interacted with the company's commercial marketing and its traditional fan base. Along the way the book covers such topics ...
Read More
The reactionary Comicsgate campaign against alleged "forced" diversity in superhero comics revealed the extent to which comics have become a key battleground in America's Culture Wars. In the first in-depth scholarly study of Marvel Comics' most recent engagement with progressive politics, Superhero Culture Wars explores how the drive towards greater diversity among its characters and creators has interacted with the company's commercial marketing and its traditional fan base. Along the way the book covers such topics as: - Major characters such as Miles Morales's Spider-man, Kamala Khan's Ms. Marvel, Jane Foster's Thor, Sam Wilson's Captain America and the Secret Empire series' turncoat Captain America - Creators such as G. Willow Wilson, Jason Aaron, Nick Spencer and Michael Bendis - Marketing, the Marvel Universe, and online fan culture Superhero Culture Wars demonstrates how the marketing of Marvel comics as politically progressive has both indelibly shaped its in-world universe and characters, and led to conflicts between its corporate interests, its creators, and it audience.
Read Less
Add this copy of Superhero Culture Wars: Politics, Marketing, and Social to cart. $44.03, new condition, Sold by booksXpress, ships from Bayonne, NJ, UNITED STATES, published 2021 by Bloomsbury Academic.
Add this copy of Superhero Culture Wars: Politics, Marketing, and Social to cart. $45.77, new condition, Sold by GreatBookPrices rated 4.0 out of 5 stars, ships from Columbia, MD, UNITED STATES, published 2021 by Bloomsbury Academic.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
New. Trade paperback (US). Glued binding. 208 p. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Add this copy of Superhero Culture Wars to cart. $45.78, new condition, Sold by Media Smart rated 4.0 out of 5 stars, ships from Hawthorne, CA, UNITED STATES, published 2021 by Bloomsbury Publishing.
Add this copy of Superhero Culture Wars: Politics, Marketing, and Social to cart. $48.03, new condition, Sold by Kennys.ie rated 4.0 out of 5 stars, ships from Galway, IRELAND, published 2021 by Bloomsbury Academic.
Add this copy of Superhero Culture Wars: Politics, Marketing, and Social to cart. $48.10, new condition, Sold by Booksplease rated 4.0 out of 5 stars, ships from Southport, MERSEYSIDE, UNITED KINGDOM, published 2021 by Bloomsbury Academic.
